The UVP Canvas
Identifying your Unique Value Proposition.
Download your UVP canvas: Bambooster Unique Value Proposition Canvas.pdf
Bambooster Founder & Academy Coach Aurélie Moser
Hello , I'm Aurélie Moser, founder of Bambooster!
I enable team and organization leaders in healthcare to reduce the time between technology or ideas discovery and significant investments by bringing creativity and disciplined methods with a contagious energy and smile, deep expertise in commercial strategy and healthcare innovations, and a team and system coaching approach.
I am passionate about connecting people, ideas, and ecosystems to innovate healthcare. After 15 years in corporate access, pricing, commercial and innovation leadership roles, I founded Bambooster. We help teams design products and services like growing bamboo: Connected, Fast & Resilient, Innovative.
I enable team and organization leaders in healthcare to reduce the time between technology or ideas discovery and significant investments by bringing creativity and disciplined methods with a contagious energy and smile, deep expertise in commercial strategy and healthcare innovations, and a team and system coaching approach.
I am passionate about connecting people, ideas, and ecosystems to innovate healthcare. After 15 years in corporate access, pricing, commercial and innovation leadership roles, I founded Bambooster. We help teams design products and services like growing bamboo: Connected, Fast & Resilient, Innovative.
The UVP Canvas
The first step is to define your customer profile and understand how they currently attempt to solve their problems.
Customer profile
1. Persona
- The aim is to create a realistic representation of the customer, by giving them a name, a role and hobbies.
- A fictional profile representing a group of similar people (name, age, occupation, hobbies, etc..).
2. Jobs to be done / objectives
- Jobs to be done are the higher purpose for which customers buy products or services.
- What are customers trying to get done in their work and lives?
- You can cluster them into 3 types of jobs:
- functional
- social (related to others)
- emotional
3. Wishes
- Desired / unexpected outcomes customers want to achieve or the concrete benefits they are seeking
4. Pain points
- Bad outcomes, risks, and obstacles that prevent customers from doing their jobs-to-be-done or achieve their goals.
Alternative solutions
5. Solutions available or soon to become available
- Think of what solutions would help your customer achieve their goals/job
- Don't limit yourself to competition (if you develop a digital application to improve diet and healthy eating habits, alternative solutions could be dieticians, food and wellness retreat, or even doing nothing...)
Value Proposition
The final step aims to help you define your value proposition for the previously identified customer(s).
6. Product and service
- A description of your product or service the value proposition is built around
7. Dream creators
- Describe how the product and service create customer wishes
8. Risks relievers
- Describe how the product and service alleviate customer pain points
9. Your Unique Selling Proposition
- What makes you unique?
- A characteristic of your product or service that sets it apart from your competition
- Why do customers use your product or service over alternative solutions or competitors?
- It could include factors like price, quality, ease of operation, outcomes
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